The year is 1941, the United States have officially entered the second World War, and Coca-Cola is placed in a rather difficult situation: "Should we continue selling Coke to Germany and be ostracized by everyone forever, or should we not sell to America's now sworn enemies?"
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| I don't care. Let them all burnnnn. |
Unsurprisingly, Coca-Cola opted to stop shipping their product to the poor thirsty Nazis. This put a man named Max Keith in a pickle. You see, Keith was the head of operations for Coca-Cola in Germany. And now that Coke and it's secret ingredients were gone from the Fatherland, there was like, figuratively nothing to drink.
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| God forbid... |
So acting quickly, Keith threw a bunch of stuff in a bottle and called it a beverage. His concoction included whey (watery part of milk after curds have formed) and pomace (stuff left over after pressing fruit), all of which was drown in a bunch of fake sugar. He dubbed the "product" Fanta, and abbreviation for
phantasie, the German word for fantasy.
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Pictured: whey. My definition of "fantasy" is a little
different than Keith's. |
Fanta was largely successful in Germany, especially towards the later part of the war, where food shortages ran rampant. Fanta was enjoyed by many hungry Germans as a broth for soup.
After the war ended, Coca-Cola returned to the now Hitler-free country and Fanta was abolished on the basis that it was practically inedible. That is, until around 10 years later, when Pepsi began enlarging their line of beverages. Coca-Cola, realizing that just brown sugar-water might not be able to compete with Pepsi's variety, brought back Fanta (only with a few changes in the ingredients, making sure it was, you know, fit for consumption).
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| And people have been enjoying Fanta ever since. I think. |